See which links in your WhatsApp campaigns get clicked, and by which contacts. Use your own branded short links with UTM tags, follow up with people who clicked, and see results by campaign in your dashboard and in Google Analytics.
Understand customer interest and campaign performance without hiding destination URLs behind generic public shorteners.
Create short links on your own domain (for example go.yourbrand.com/offer) instead of public shorteners, which Meta may reject in templates. Connect your custom domain easily in the dashboard to build trust and prevent template approval delays.
See which contact clicked which link, then send a follow-up to people who showed interest. Always tell customers in your privacy policy that you track link engagement, and ensure you have valid opt-in consent before sending follow-up messages.
See the approximate city and country, browser, device type, and operating system behind each click. Location is based on the IP address, so it is approximate, giving you broad demographic insights into your mobile audience.
A reliable four-step process from link configuration to campaign dispatch and contact-level follow-up.
link.brand.com) to comply with Meta template rules.
WhatsApp doesn't pass a referrer header, so untagged WhatsApp traffic often shows up as "Direct" in Google Analytics. Tag every link so you can accurately see it as a dedicated acquisition channel in GA4.
| Parameter | Example | What It Tells You |
|---|---|---|
| utm_source | Identifies WhatsApp as the platform where the click came from. | |
| utm_medium | broadcast | The type of message (e.g. broadcast, 1-on-1 chat, or automated flow). |
| utm_campaign | diwali_sale | Which campaign, seasonal promotion, or product launch was sent. |
| utm_content | button_1 | Which specific link or CTA button inside the message was clicked. |
Link previews and antivirus security scanners can open links without a person actively clicking, so raw total click counts may sometimes be higher than real human interest.
To understand genuine engagement, always compare unique clicks against total clicks, and look at the contact-level activity log to spot real customer intent.
Additionally, geographical location is derived from the recipient's network IP address, making it an approximation rather than an exact physical location. A click demonstrates high user interest and traffic intent, but it is not a guaranteed sale unless you connect your store checkout or CRM order events.
Tracking link clicks by individual contact involves processing personal data. To remain compliant with Meta policies and privacy regulations:
Always ensure your messaging practices adhere to applicable data privacy laws, such as India's Digital Personal Data Protection (DPDP) Act 2023 and GDPR.
Combine branded short links and click analytics across your primary marketing workflows.
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Explore WhatsApp forms & flowsAnswers regarding link tracking, branded domains, UTM parameters, bot filtering, and privacy compliance.
Use a branded tracking link on your own domain with UTM tags, put it in your message or template, and check clicks by campaign and contact in your dashboard and in Google Analytics.
It isn't recommended. Meta's guidelines tell businesses to avoid public URL shorteners and to use a domain that belongs to their business, and templates with shorteners can be rejected. Use a branded domain of your own instead.
WhatsApp usually doesn't pass a referrer. Add UTM tags to every link so the visit is recorded as WhatsApp.
Yes, in your dashboard, for contacts who agreed to receive your messages. Tell your customers that you track clicks.
Not always. Link previews and security scanners can create clicks that aren't from people, and location is approximate. Use unique clicks and contact-level data to judge real interest.
Yes. Connect a domain you own, and we set up the tracking link on it.
Yes, if you only message customers who opted in, and you tell them in your privacy policy that you track clicks.
Tracked link clicks do not add extra message fees, as Meta bills each outbound template by its category (marketing or utility). See the pricing page for current plans.
Track every link in your WhatsApp campaigns, by campaign and by contact. Try it free for 7 days.
