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Scheduling & Drip Campaigns

WhatsApp Scheduler and Drip Campaigns for Businesses

Schedule WhatsApp campaigns for the time your customers are most likely to read them, and set up drip sequences that send a series of messages after a sign-up or purchase. CampaigningTool runs on the official WhatsApp Business API, uses Meta-approved templates and messages only customers who opted in.

Scheduling a WhatsApp campaign in the CampaigningTool dashboard
Timed Messaging & Sequences

What You Can Schedule and Automate

Reach opted-in contacts at the right moment across time zones, milestones, and customer onboarding journeys.

Time-Zone-Aware Sending

Send each contact's message at a local time you choose, such as 10:00 a.m. in their time zone. Eliminate midnight notifications and maximize open rates by respecting recipient waking hours worldwide.

Birthday and Anniversary Messages

Send greetings and offers on dates in your contact data, to customers who agreed to receive them. Ensure you hold dates of birth lawfully with logged opt-in consent before triggering automated milestone rewards.

Multi-Step Drip Campaigns

Send a series, for example a welcome guide on day 1, a product demo on day 3 and an offer on day 7, and stop the series when a customer replies or opts out. Keep messages helpful, timely, and conversational.

Workflow Engine

How WhatsApp Scheduling Works

Set up targeted broadcasts or multi-day drip journeys in four simple, policy-compliant steps. Looking for immediate one-time mass sending instead? See our bulk WhatsApp broadcast software.

STEP 1

Choose Audience

Choose your audience, only customers who opted in. Filter by CRM tags, signup dates, or custom attributes.

STEP 2

Pick Template

Pick a Meta-approved template from the template library with personalized parameters.

STEP 3

Set Timing & Trigger

Set the date and time, or the trigger, such as a sign-up, purchase or birthday, with local time zone delivery.

STEP 4

Track & Attribute

Track delivery, replies and opt-outs in your dashboard, and add link tracking to see which messages get clicks.

A WhatsApp drip campaign timeline with messages on day 1, 3 and 7
Compliance & API Architecture

WhatsApp Scheduling Rules You Need to Know

Sending automated and scheduled messages on the official WhatsApp Business API requires adhering to Meta's communication policies and messaging windows.

The 24-Hour Customer Service Window

You can send free-form messages only within 24 hours of a customer's last message. Anything scheduled or sent outside this 24-hour customer service window requires a Meta-approved template.

Templates and Categories

Marketing templates carry Meta charges that are higher than utility ones. Meta automatically decides and enforces the template category during the approval submission process.

Mandatory Customer Opt-In

You need verifiable permission from each customer before sending scheduled messages. Every drip message should also make opting out clear and easy (such as "Reply STOP to opt out").

Frequency and Quality Rating

Too many messages lead to user blocks and a lower phone number quality rating. Meta may also limit how many marketing messages an individual receives. Keep sequences short, relevant, and spaced out.

Need full technical guidelines? See WhatsApp API requirements.

How the WhatsApp 24-hour window and templates work for scheduled messages
Template Playbooks

WhatsApp Drip Campaign Examples

Practical, copy-ready sequences designed to nurture new sign-ups, guide customer onboarding, and drive recurring renewals. For retail shops and storefronts, see WhatsApp for e-commerce.

Day 1 (Immediate / +2h) Marketing Template

Welcome Series

Hi {{name}}, welcome to {{brand}}. Here is our guide to getting started: {{link}}.

Reply STOP to opt out.

Introduces your brand, delivers essential onboarding resources, and provides clear opt-out compliance.

Day 3 (+48h) Marketing Template

Onboarding Follow-Up

Hi {{name}}, want to see how {{product}} works? Book a short demo: {{link}}.

Re-engages trial users or new buyers with educational content and interactive product demo invitations.

Day 7 (+96h / Renewal) Utility / Marketing

Renewal Reminder

Hi {{name}}, your {{plan}} renews on {{date}}. Renew here: {{link}}.

Prevents involuntary churn by giving customers advance notice and a direct one-click link to complete their renewal.

Vertical Applications

Scheduled WhatsApp Campaigns Across Industries

Deliver timely reminders and scheduled updates without manual effort.

Vehicle Service Reminders

Schedule automated service due dates and insurance renewals. See Car Dealerships.

Pre-Arrival & Check-Out

Send directions and check-in guides 24h before arrival. See Travel & Hospitality.

EMI & Policy Alerts

Trigger automated payment reminders before due dates. See Finance & Insurance.

SaaS Onboarding Drips

Send feature tips and milestone triggers to new sign-ups. See WhatsApp for SaaS.

Discover how businesses achieve higher conversion rates with scheduled messaging in our customer case studies.

Got Questions?

WhatsApp Scheduler: Frequently Asked Questions

Everything you need to know about scheduling broadcasts, configuring drip sequences, and staying compliant on WhatsApp.

Can you schedule WhatsApp messages?

Businesses can schedule WhatsApp campaigns through the WhatsApp Business API with a platform such as CampaigningTool. Messages sent outside the 24-hour customer service window must use a Meta-approved template.

Can I schedule a broadcast for later?

Yes. Choose your audience and template, then set the date and time.

How does a WhatsApp drip campaign work?

You set a series of templates and the gaps between them, and each contact gets the next message at the right time after a trigger such as sign-up or purchase.

Do I need templates for scheduled messages?

Yes, for messages outside the 24-hour window. Templates must be approved by Meta before you send.

How many messages should a drip campaign have?

Keep it short and relevant. Too many messages lead to blocks and lower quality, and Meta may limit how many marketing messages one person receives.

Can I send birthday and anniversary messages automatically?

Yes, to customers who agreed to receive messages and whose dates you hold lawfully.

Can I send at each customer's local time?

Yes, you can choose a local send time for each time zone.

How much does it cost?

Scheduling a campaign doesn't change what it costs: Meta bills each message by its category (marketing, utility or authentication), not by when it goes out. See the pricing page for current plans.

Get Started in Minutes

Schedule Your First WhatsApp Campaign

Pick a template, choose your audience and set the time. Try it free for 7 days.